Red Sox

McAdam: Later start time for home games a misstep by Red Sox

When it comes to marketing, Major League Baseball seemingly can't get out of its own way.

The sport has failed to properly promote a host of young stars, ceding increasingly more ground to the NBA. In recent years, the pace of the game has slowed to a snail's pace, turning off viewers unwilling to devote three and a half hours on a nightly basis. Surveys show that young fans, in particular, find the games lack sufficient action.

More recently, the inability to reach an agreement with the Players Association earlier this summer cost Major League Baseball the opportunity to seize the sports landscsape for itself. Hindered by needless infighting with the union, MLB squandered the chance to have the sports TV stage to itself throughout July. That head start -- before the NBA and NHL return -- could have provided some much-needed momentum to the game.

Unfortunately, baseball's tendency to self-immolate isn't restricted to the national level -- as the Red Sox demonstrated Monday night.

The release of the 60-game schedule came with the news that the Sox will push back the start time for home games from 7:10 p.m. to 7:30 p.m. Twenty-three of the 30 home games will start at 7:30, the latest start time for home games in several decades.