Jake DeBrusk couldn’t quite put his finger on what was different about the latest twig he was testing. But whatever Bauer cooked up with its latest product, the Bruins winger had already bought in.
DeBrusk was one of many NHLers invited by Bauer back out to Boston for a special showcase this past summer, with the longtime hockey equipment manufacturer seeking input on new prototypes.
As he took to the ice with the likes of Quinn Hughes, Noah Hanifin, Andrei Svechnikov and others, DeBrusk immediately took a liking to the new stick Bauer was peddling.
It was lightweight, as to be expected for the latest in a long line of carbon-fiber manufactured products. But the blade — concealed under a thick layer of black tape — confounded DeBrusk when it came time to fire off a few pucks.
“I was shooting with it and I was like, ‘Wow, I liked the way it felt. I like the way I’m shooting,'" DeBrusk said. "And I was like, you gotta give me one of these. … I pretty much begged them to give me a stick.”
Having already been sold on the product, DeBrusk was finally allowed to look under the hood. The feel of the stick was great, but the optics?
“I remember untaping it and I was like — there’s a legit hole in there,” DeBrusk said.